Side
quests

My training, food and journal in one dashboard. Runs sync from Strava every 20 minutes, and a coach bot asks how the session went and writes my answer into the journal.

My AI chief of staff. It reads my calendar, files my notes and runs a few Telegram bots, one of them my training coach.

A social media agency for real estate agents, and the platform behind it. Postroom plans a series of posts, I approve the angle, it produces them, I approve again.

I planned our roof terrace in a 3D tool I built myself: frame, decking and a cut list with prices.

The website for a stone company in Landvetter. My own stone coffee table, made with them, is the first project on it.

A voice reads every number out loud, so he can play before he can read.

I rebuilt our roof terrace myself, as a total amateur, and filmed it as an Instagram series: Total amatör bygger Stockholms trevligaste terrass.

A custom coffee table for my living room, in light beige quartzite with an organic shape. I designed it with Alessandro at Signatursten in Landvetter.

Biodegradable cat litter made from corn, as an alternative to clay, bentonite and silica, aimed at a younger, social-first buyer. I worked through the brand, the objections and the ads, and later a second take under the name Majstor Majsan. It ended when the supplier could no longer deliver in that packaging, only in plastic, and raised the minimum order quantity.

An e-bike project: the SPAR Scrambler, in one version a 1000 W bike. SPAR was short for Sophisticated Pioneers Advancing Rides.

An interactive book for young people, especially girls, and the first product of a personal-development brand under On Mute AB. Self-development made more visual and participatory, with digital integration. The plan was the book first, then a community around it, then more books, merchandise and digital products. The name is the thesis: we are not just users.