Kit Gabriel / Brand & Marketing Operator

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Vakna

Founder / Brand Builder / 2024–2025

A consumer FMCG brand from concept to market. Product development, brand strategy and go-to-market in one pair of hands.

What I built

  • Developed and launched a new product concept: caffeinated energy bars.
  • Led brand positioning, narrative and visual identity.
  • Built the go-to-market strategy: PR, influencer seeding and content-driven growth.
  • Managed product development, suppliers and production setup.
  • Executed early distribution and partnership strategy.

The seven things you need

In a hurry?

  1. WhoBrand and marketing operator. Founder.
  2. Last roleHead of Brand Operations, Creed Media, 2020 to 2024.
  3. ProofBrand Ops from 2 to 13 people. 100+ campaigns for global artists and brands.
  4. FounderBuilt a consumer brand, Vakna, from concept to market.
  5. BasedStockholm. Swedish (native), English (fluent). B license.
  6. Open toHead of brand, creator marketing and team lead. No notice period.
  7. ReachEmail or FaceTime. Both are at the bottom of the page.
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